Jennifer Raines is our CEO and founder of YRH Finance Team and still plays a very hands on role within the business. She says, “I am passionate about helping owners get what they want from their businesses. I believe that many businesses should be more profitable and valuable, and that it’s the accountants’ role to unlock the financial and operational truths to help an operation become more successful.”
Jessica is our part time Sales Director. She has held a number of executive and leadership positions in multi-national companies across the private sector and has been working with a wide variety of SMEs in consultancy and advisory roles since 2016. She is passionate about both business performance and people development in equal measure.
With many years’ experience as a commercial Finance Director in both corporate companies and SME’s, Trudy understands the challenges a business faces to be successful. As one of our Regional Directors, she is now utilising this considerable experience to develop our services across Bedfordshire, Buckinghamshire and Oxfordshire.
Tim Johnson is our Regional Director for the whole of London and Greater London. He has a wealth of experience in business strategy, sales management and change management. Tim has worked across a variety of sectors, spending time as a Managing Director, as well as successfully focusing on consultancy level roles.
With a business development and strategic planning background, Adrian shares the same passion as entrepreneurial SME business owners. He has had several management roles in the private sector, including MD of an SME for 12 years, with extensive experience of managing transformational change and meeting growth objectives.
Bridget has over 25 years’ experience working in marketing within predominantly print & publishing, and engineering and manufacturing design. Having run her own business for many years, prior to marketing for technology providers, she understands the pressures that companies face, and the strategies required to deal with them. She brings this wealth of experience to us as our Marketing Director.
Jane has worked for and with SMEs for over twenty years in both finance and operations. She is passionate about helping small businesses grow and develop, and is adept at putting in place the systems and structures needed to ensure there is a firm foundation to drive and manage success. Jane brings that wealth of experience to the team here at YRH as our Operations Director.
Jane joined YRH back in 2009, and has the honour of being employee no. 1! She originally started off in practice as an auditor where she gained her AAT qualification but soon realised that she loved business, so made the move into industry and since then has worked as a Management Accountant/ Financial Controller.
Rebecca adds value by identifying areas for improvement, problem-solving, implementing new processes, monitoring output, and providing meaningful management information to her clients so that they can make the right decisions for their businesses.
Laura has over 13 years of experience working in marketing which has been gathered across numerous industry types. Laura began her marketing journey in 2005 from a junior level and has had the privilege in developing her career throughout huge digital changes. She specialises in all areas of digital marketing along with event management, content writing, marketing processes and lead analysis.
Leigh has a dual role within YRH as she is Engagement Manager, which means she is very involved in ensuring each of our Principals is onboarded correctly. She also works as Executive Assistant to our CEO, Jennifer Raines which means she is a vital support to all areas of our business.
An FCCA, Dawn has spent most of her working life with SMEs in various sectors, including publishing, field marketing and retail. This variety has enabled her to really understand the needs of an entrepreneur in terms of day to day accounting and common sense advice.
Dawn joined YRH in 2013 as she could see the company offered much more than a year-end accountant service and gave her the opportunity to provide real and tangible benefit within a short space of time to a range of clients. In her own words: “It’s great to be part of a professional and enthusiastic team
My expertise is with SME companies where I can be hands-on with company finances. I enjoy all aspects of accounting, budgeting, forecasting and cash flow through to the delivery of top quality financial and management information
Roger is a qualified accountant who trained with a medium sized firm and has specialised in the SME sector With an entrepreneurial background and a can do attitude gained working overseas Roger brings an understanding of many sectors including Leisure, Construction and IT and Services and the issue faced by SME’s.
Alina is MAAT and ACCA finalist with hands-on experience in a variety of industries. Her expertise lies in her ability to identify and resolve accounting issues and find the solutions to achieve objectives.
With 14 years’ experience in Marketing, Media and Technology Jessica enjoys working with SMEs to develop their strategies and forecasting to make businesses profitable, scalable and saleable
Pamela has enjoyed working within a few different industries and developing useful management information for business owners. She has had exposure to both financially successful companies and those in challenging situations, where cash management is critical.
Jey makes a difference to his client’s financial information by providing them with real-time KPI reports which they can rely upon to make swift decisions.
Claire has many years experience working in SMEs and start-ups alongside inspirational entrepreneurs that eventually led to her running her own business. As such she has a unique insight into the challenges that face these types of business and enjoys helping them understand the positive impact good financial housekeeping and decision making can have on their business.
Shavonne has built up a wealth of experience across many SMEs trading in different industries. Along with this experience, Shavonne is able to tailor make bespoke reports for her clients’ requirements. Her flexible approach enables her to manage and co-ordinate effectively with employees at all levels.
Monsoor is a qualified accountant with extensive experience of working in businesses of various sizes and in diverse markets, with an approach to enable growth whilst mitigating risk. Although experienced in running Finance Departments, he understands the essentialness of synergizing with all parts of the business and operating as one team. Strong on providing accurate and timely information to enable quality decision making.
A Charted Accountant (South Africa), Sandy enjoys getting involved in helping clients fully utilise their financial information. She thrives on the variety of working within small businesses, and being part of a team that make well informed and constructive decisions.
Keeley has over 20 years experience in accounting and is qualified by experience. She has carried out accounting duties in many different sectors including Retail, Service and Property. She believes that good accounts information and good cash flow are key to any successful business and strives to help clients achieve this and more. She is a great team member with a happy, cheerful, persona.
Stephen is a strategic & operational finance Controller with over 10 years’ experience within Education, FMCG, Property Development and Financal Services. He has a proven track record in budgeting, forecasting, reporting, controlling, analysis, and systems deployment.
Simon is a positive, innovative, supportive, hard-working, team player, with lots of initiative and a good sense of humour who is able to contribute far beyond just the needs of the financial function.
Dawn enjoys the variety that YRH offers, working for different clients either remotely or on site. She adapts quickly to individual company needs and works her “magic” fulfilling all the requirements needed ensuring that the important tasks are completed first.
A solid background in bookkeeping within small businesses, Lisa has a professional and conscientious approach to her work, making sure that the company records show an accurate cash position. She enjoys working as part of a team and is always keen to further develop my skill set.
Annette is a seasoned Financial Controller with a real passion for SME business development. She has over 20 years experience working with businesses in a wide range of sectors. Her expertise extends from cradle to grave accounting, to supporting business growth with cost reduction analysis and business planning. She is confident working as part of a team or independently.
Nicky is an accomplished Finance Manager with 19 years’ experience in Finance. She has provided accountancy services for large blue-chip companies as well as small start-ups and SME’s and enjoys the feeling that the service provided makes a positive impact and difference to her clients.
Zoe is an experienced Financial Controller who has enjoyed working within different sized companies in varied industries. During the last 20 years, working in the finance industry, Zoe has obtained qualifications including, AAT, ACCA and is continuing to study to gain a Masters in accounting. One of her strengths is in providing accurate, effective and timely reporting to enable informed decision to be made while ensuring there are efficient systems and controls in place.
Belinder is a qualified chartered accountant with 20 years of experience. Belinder’s specialist area is Medium sized SMEs. It’s the “hands on ownership” she loves. Recently Belinder has had the pleasure of being involved in two start-ups. This was extremely exciting and she loved the energy and comradery involved in new tech companies.
Sarah is a Scottish Chartered Accountant who has worked in practice, commercial and public sector organisations. She quickly learns about a business to produce high quality financial and business information so she can consistently give people reports that they can understand and use.
Caroline enjoys the variety and challenge of working for different businesses. She uses her experience to help SME owners develop and understand their business finances, as well as implementing new process improvements and software packages as necessary to help them gain the most from their systems.
Monika has both public and private sector accounts management experience, which has provided her with vital insights into client’s expectations. She strives to build upon and exceed these demands, working within existing structures and helping to develop process improvements where required.
26Natalie is a hardworking professional and qualified ACCA. She enjoys working for SME’s ensuring business records are accurate, so better decisions can be made for the clients she works with.
A senior finance professional with a track record of helping young, entrepreneurial, dynamic businesses grow rapidly, Richard has considerable experience of dealing with the growing pains of such businesses and developing processes and teams to support their growth.
During my journey to of becoming a ACCA accountant I have worked in several industries which include FMCG, fashion, charities, the public sector, accounting practice and media. The majority of my experience involved working with SMEs particularly in system implementations, migrations and improving overall processes and procedures within the company. Working with SMEs and contributing to their overall success has been extremely satisfying and allowed me to develop lifelong relationships that I cherish to this day.
Ali specialises in implementing and streamlining systems to improve efficiency and ensure accuracy. He loves the “art” of automation, enjoys working on various platforms and making necessary integrations to produce the required results and have control and analysing how cost savings can be made.
Joanne is an ACA who initially trained with a medium sized practice, largely working with SME clients. She then moved into advisory work in practice and later into commerce in various FC roles including media and property.
Lisanne is an experienced Finance Manager and has set up and worked in the Finance Departments of fast-paced SMEs over the past 14 years. She enjoys the feeling that she has helped company owners achieve their business objectives.
Having worked in F&B/Hospitality industry for over 10 years, Masziyah is comfortable in changing environments and can quickly adapt and master different financial systems with experience of implementing accounting software, processes procedures and reporting packs.
Elena strives to improve the effectiveness of the accounting data to aid decision making and efficiency in using latest technology. Management reports that she produces contain profitability analysis, comparisons with the past performances and future forecasting through budgets and milestones.
Having worked in many large corporations, practice, and several SMEs, Chris has gained valuable experience, which is ut to good use helping business owners understand their financial positions and assist them in implementing efficient business processes.
Serah enjoys working with small businesses to help them manage their cashflows and streamline their accounting processes.
Lorna has 12 years’ experience of working in all accounting functions within various SME`s, and in this time gained her MAAT qualifications. She looks to improve process, reduce inefficiencies, duplications and errors allowing for a clear view on cash, as well as effective financial reporting – a clear basis to make strong financial planning decisions.
Since starting his career Sen has worked for various organisations of all sizes. His strengths are in working closely with ambitious business owners and managing directors, developing a robust finance function to relieve them from day to day finance management, accounting and compliance work to concentrate on developing their businesses.
I am a qualified FCCA and originally trained with PWC before switching to the industry. I now enjoy using my varied experience to help SME owners develop effective business systems, implement process improvements and gain insight from their monthly financial information.
I am a FCA with over 10 years post qualified experience gained across a variety of industries. I enjoy getting to know my client’s business, adding value by implementing system efficiencies, strengthening controls and ensuring accurate and timely financial information.
Diane is a qualified Bookkeeper through the ICB and enjoys using her varied 30 years’ experience to help SME business owners to develop and implement processes and maintain accurate business records in order to gain necessary financial information relating to their business.
I am an experienced accountant that enjoys working for different types of businesses. I thrive to record financial information accurately and produce financial reports to enable management to make informed decisions
I am an experienced CIMA qualified accountant who has worked for multi-national companies, the Public Sector and SMEs although I do prefer small companies where it is easier to get involved in the whole business and really make a difference.
I enjoy working with a variety of clients, providing full financial support, in order for the company to be able to make well-informed business decisions. I particularly like to work with growing companies, improving efficiency & cashflow within the business.
Since graduating from London School of Business and Management I have worked for businesses of different caliber, ranging from small construction companies to high profile media giants. My background is mainly in AP and Finance Management.
I have an MBA in Financial Management and have worked in accountancy across various industries for over 15 years. My strength is in data analysis and compiling insightful reports, so I enjoy preparing management reports, analysis and cash forecasts.
I have nearly 10 years’ accountancy experience across a wide variety of industries and like to keep current across all areas of Taxation, Benefits, Business Development and much more to allow flexibility of working in different environments with changing priorities.
A CIMA qualified accountant with a BSc in Maths and Statistics I spent 15 years at senior level in Finance and Commercial at BA.
I specialise in reports and models for business planning, investment and due diligence work. Happy working as a team or alone.
Debbie is PA to the Regional Directors, with a diverse background of experience including 30 + years in Customer Service and various roles with SME’s and Corporate businesses, she will connect with clients to understand their needs and channel appropriately within the Company.
Tracy is a qualified bookkeeper who has worked in a number of different industries. She enjoys working with different clients to get a feel for how various industries operate and how she can contribute to the client’s day to day running.
I am a part qualified accountant with 13 years experience across many different industries. A results-oriented professional I take pride in being accurate and delivering to deadlines. Proficient in a variety of accounting programs including Sage as well as MS Office.
Colin is a qualified ACMA with over 30 years post qualifying experience. He has worked for several SME’s across a number of industries where he has been involved in producing key management information assisting businesses to make informed decisions. Colin enjoys working in a small business environment and making a difference
Esther is a qualified ACMA with years of experience in many industries in the large and SME Companies. She now users this knowledge to work with the SME’s providing customised Management Information and accurate Financial Accounting.
A highly skilled, experienced and innovative finance and consulting professional, with more recent executive management and advisory experience in both finance and information technology. A strong transformational team leader who readily assumes responsibility, demonstrates proven excellence in problem solving and time management, welcomes challenges, commercially and financially aware, who is driven and motivated by success.
Julia has been CIMA qualified for 20+ years, working for a wide range of businesses from small to very large corporations. In 2012 she set up her own accountancy business to focus on helping local SMEs run their businesses more profitably.
Linda is an ACCA Member with several years of accounting experience. Her career has mainly been developed working with various SMEs such as franchise businesses and mass participation events organisations. Linda has a passion for SMEs and enjoys helping them develop, expand and become more successful.
Lorraine has worked her way up from inputting journals, to then Purchase Ledger and Sales Ledger assistant within the same company. After many years experience in different industries Lorraine now has a wide knowledge in accounting to Trial Balance including, VAT reporting, CIS, Cashflow and some payroll experience. She thrives on accurate record keeping and client rappore.
Zuwena has spent the last 5 years as a senior financial controller and commercial business partner. With experience working with SMEs in a range of sectors, Zuwena establishes the needs of the company and builds a finance team, whilst creating a set of legacy finance operational processes that benefit the finance team and the company as a whole. With sought after skills Zuwena is able to provide support to enable businesses to scale up. By working with other stakeholders and members of the senior management team, Zuwena is able to work strategically to contribute to the company’s vision.
Mirian is a commercially-aware Financial Controller with 10+ years of experience working with SME’s. She is passionate about helping them grow and adds value by implementing scalable systems and processes and providing meaningful financial information that brings visibility to the business and help her clients make sound decisions.
Jaishree has a varied experience of the accounting function within industry which she is able to apply to support the clients’ accounting team and identify any changes to current processes. She’s adaptable and can work within a team or independently.
With many years’ experience in bookkeeping and accounting, Maria has a portfolio of clients that include both individuals and corporations. She also run her own business helping growing SME’S by compiling and analysing business information to achieve business strategy and objectives. Maria graduated from the University of Ulster with a Bachelor’s Degree in Accounting and Finance.
Since 2009, Fiona has been working on a freelance basis as a Financial Manager for a variety of SMEs in Surrey, including Digital Design Agencies, Sports Software Manufacturing, Property, Design and Build and Retail.